This course supports your success as an effective communicator, innovator and leader in an age that demands immediacy and transparency. Translating your ideas into successful efforts requires a communication discipline in writing and speaking that will persuade multiple audiences from diverse cultural, intellectual and professional backgrounds. In short you need to communicate effectively with those who will fund and follow your leadership. To achieve these goals, you will learn how to: • develop a communication strategy appropriate to a defined situation • analyze an audience to be effectively persuasive • structure a message to achieve maximum impact for the listener/reader • deliver effective prepared and impromptu presentations • enhance personal awareness and build productive relationships in teams • select and use appropriate media to match your communication intent • prepare professionally written documents that meet the SEC Guidelines for Plain English Work will be required both individually and in teams.