Predictive analytics is the art and science of extracting useful information from historical data and present data for the purpose of predicting future trends. In this course, students will be introduced to the phases of the analytics life-cycle and will gain an understanding of a variety of tools and machine learning algorithms for analyzing data and discovering forward insights. Several techniques will be introduced including: data preprocessing techniques, data reduction algorithms, data clustering algorithms, data classification algorithms, uplifting algorithms, association rules, data mining algorithms, recommender systems, and more. This course aims to provide students with skills of the new generation of data scientists that will allow them to structure, analyze and derive useful insights from data that could help make better decisions.