Introduction to Hospitality | Lodging Industry Structures & Strategies
School of Professional Studies: Hotel & Tourism Management
The course will be a survey of lodging industry history, practices and trends through a review of supply and demand segments, suppliers, operators and owners in this sector. The various organizational structures, including franchisors, REITS, and third-party lodging management will be discussed relative to ownership objectives. Topics to be covered include: operation of hotel departments and functions such as human resources, food and beverage, rooms, revenue management, engineering and maintenance, technology, sales and marketing and accounting.
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TCHT1-UC 1070