This course examines the ways in which global sport franchises, corporate entities, non-profit entities, and individuals utilize sports and entertainment to drive revenue. The course focuses on sources of revenue for a wide variety of sport businesses, such as tickets, licensing and merchandise, sponsorships, and fundraising. Pricing strategies for various sectors of the sport industry will be covered in-depth, along with contemporary issues regarding revenue generation such as dynamic ticket pricing, the secondary ticket market, and league or governing body regulations.